REI/kit Software for House Flipping, Real Estate Wholesaling, & Real Estate Investing
  • Real Estate Wholesaling Software
  • House Flipping Software
  • Free ARV Calculator
  • News
  • free trial
Popular Search websitewebsitadd leads to adomweb

Lead Lists

  • Guide: How to Use the Lead Lists Tool

CRM

  • CRM Navigation Overview
  • Importing Contacts Into the CRM
  • How to Skip Trace Real Estate Leads in the CRM
  • How to Add CRM Contacts to a Campaign Sequence

Direct Mail

  • Direct Mail Overview

Marketing Campaigns

  • Start Here: Marketing Automation Campaigns Overview and Setup Guide
  • Tutorial: How to Set Up, Send, and Manage an Absentee Owner Email Campaign
  • How to Add Campaign Sequence Items
  • Guide to Marketing Automation Campaign Templates
  • Best Practices For Improving Email Deliverability
  • Best Practices for Text Message Campaign Deliverability
  • Dynamic Content Variable List

Ringless Voicemail (RVM)

  • What is Ringless Voicemail?
  • How to Record and Upload a Ringless Voicemail Recording

Integrations

  • Facebook Lead Ads to REI/kit CRM Zapier Integration
  • Google Forms to REI/kit CRM Zapier Integration
  • Home
  • Support
  • Marketing Campaigns
  • Best Practices For Improving Email Deliverability

Best Practices For Improving Email Deliverability

Table of Contents
  • Email Content
    • Text
    • Links
    • Images
  • Gmail Specific
    • Training your Gmail account
  • Domain Authentication

Although it is not always possible to control whether you stay out of the SPAM folder, there are there are a number of best practices that we use, and a number of things that you can do to at improve your deliverability.

For us, we actively manage the excellent sending reputation of our sending IP addresses, and make sure that none of our customers are adversely affecting other customers.

Here are some of the things that you can do to improve your odds of staying out of the SPAM folder.

 

Email Content #

Text #

Avoid spammy words.

Don’t use HTML and CSS to hide content in your messages. Hiding content might cause messages to be marked as SPAM.

Message subjects should be relevant and not misleading.

Our pre-written template content is tested using email content testers to ensure a low SPAM score.

 

Links #

Links in the body messages should be visible and easy to understand. Recipients should know where they go when they click links.

Research has shown that the more links that your email has, that the higher likelihood that the content will be marked as SPAM.

Our best practice is to use 3 or fewer links in emails.

 

Images #

The fewer images the better.  At most one is best.

 

Gmail Specific #

Gmail uses artificial intelligence to determine whether your message should be considered as SPAM.

This is determined on an individual level, as well as an aggregate level, so that your SPAM threshold for certain emails will be different than someone else’s, but also that the behavior of many people on an email message sent from a marketer will change that threshold.

 

Training your Gmail account #

You can train your Gmail account to categorize your email as not SPAM by moving it from the SPAM folder into your Inbox and starring it to mark it important.

By doing so each time your email goes into the SPAM folder, eventually Gmail will stop sending those emails from you to the SPAM folder AND it will give Gmail a clear signal that this is not SPAM to other people receiving this email from you.

It may take several tries for this training to become successful.

Similarly, if Gmail is moving your emails to the Promotions folder you can follow the same procedure to train Gmail to not do so by moving mails into your Inbox.

 

Domain Authentication #

For customers who have been with us for a while we offer an advanced domain authentication service that significantly improves the deliverability of your campaign email.

The prerequisites are:

1) that you set the from email address on your campaigns to use an email address from your own domain (instead of gmail.com, or yahoo.com)

For example: bob@webuyhouses.com and not webuyhouses@gmail.com

2) that you have access to create CNAME DNS records on the domain of that email address.

3) you are on an annual plan, or have been an active customer for at least 3 months.

Please get in touch with support to enable this feature.

What did you think of this support guide?
Share This Article :
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
Guide to Marketing Automation Campaign TemplatesBest Practices for Text Message Campaign Deliverability

Powered by BetterDocs

Table of Contents
  • Email Content
    • Text
    • Links
    • Images
  • Gmail Specific
    • Training your Gmail account
  • Domain Authentication

Main Menu

Home
Plans & Pricing
Blog
Log In

Legal

Terms of Service
Privacy Policy
Join Our Generous Affiliate Program

Free Tools

Free ARV Calculator
Free 70 Percent Rule Calculator

Guides

The Ultimate Guide to Wholesaling Houses
The Ultimate Guide: How to Flip a House
Real Estate Investor CRM Software Guide: How to Choose the Best One
How to Choose the Best Software for Real Estate Wholesaling and House Flipping
List Stacking 101: How to Find the Most Highly Motivated Seller Leads
5X Your Deals: Omnichannel Marketing Secrets For Real Estate Investors

News

Announcement: Zapier Integration Beta Program Opening
Direct Mail Postcards are Now Launched in REI/kit
[LAUNCHED] Virtual Phone Numbers and Call Capture
[Product Update] Motivated Seller Lead Lists Tool Launched!
[Software Update] Put your lead follow up on auto-pilot with Email Marketing Automation
[Software Update] Even more accurate comps with NEW extended comps data
More News ...

PREMIUM PRODUCTS

Real Estate Wholesaling Software

A complete system with bundled Leads, Websites, CRM, and House Flipping Software. 

Wholesaling Software Features

Motivated Seller Lead Lists Stack 85 motivation criteria
Real Estate Investor Websites Generate leads while you sleep
All-In-One CRM for Wholesale Real Estate Automation to generate off-market leads
Integrated with House Flipping Software For a complete deal analysis & marketing workflow
Select Plan & Start Trial

CRM for Wholesale Real Estate

An all-in-one CRM with 5 different communication channels for lead generation & follow up.

CRM for Real Estate Wholesaling

Wholesaling CRM Features

Omni-Channel Marketing Automation Automate your outbound marketing
SMS Text Messaging 90%+ open rates
Direct Mail Postcards As easy as sending an email
Email Marketing Lowest cost outbound marketing channel
Ringless Voicemail Amplify your cold calling 1000X
Webphone Dialer For your offshore cold calling team
Virtual Phone Numbers Create hyper local campaigns
Contact List Skip Tracing Get emails and phone numbers

House Flipping Software

Professional analysis software for data driven decision support and deal marketing.

ARV Estimate

House Flipping Software Features

Premium Comps & ARV Accurate comps and After Repair Value
Nationwide Construction Costs Estimate construction costs without a contractor
Multiple Exit Strategies Analysis for House Flipping, Wholesaling, Buy and Hold
Professional Deal Pitch Reports Beautiful reports for buyers for resale, or lenders for funding
See Pricing & Start Trial