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Lead Lists

  • Guide: How to Use the Lead Lists Tool

CRM

  • CRM Navigation Overview
  • Importing Contacts Into the CRM
  • How to Skip Trace Real Estate Leads in the CRM
  • How to Add CRM Contacts to a Campaign Sequence

Direct Mail

  • Direct Mail Overview

Marketing Campaigns

  • Start Here: Marketing Automation Campaigns Overview and Setup Guide
  • Tutorial: How to Set Up, Send, and Manage an Absentee Owner Email Campaign
  • How to Add Campaign Sequence Items
  • Guide to Marketing Automation Campaign Templates
  • Best Practices For Improving Email Deliverability
  • Best Practices for Text Message Campaign Deliverability
  • Dynamic Content Variable List

Ringless Voicemail (RVM)

  • What is Ringless Voicemail?
  • How to Record and Upload a Ringless Voicemail Recording

Integrations

  • BatchLeads to REI/kit CRM Integration (New Property Added)
  • Mojo Dialer to REI/kit CRM Integration
  • REI/kit CRM to Mojo Dialer Integration
  • Facebook Lead Ads to REI/kit CRM Zapier Integration
  • Google Forms to REI/kit CRM Zapier Integration
  • Home
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  • Dynamic Content Variable List

Dynamic Content Variable List

Table of Contents
  • Contact
    • Last Seller Property Profile
  • Company
  • Campaign

Contact #

{{ contact.name }}

 

{{ contact.first_name }}

 

{{ contact.last_name }}

 

{{ contact.company_name }}

 

{{ contact.company_address }}

 

{{ contact.email }}

 

{{ contact.phone }}

First phone number of any type that passes all callability tests including whether it is not marked as Do Not Call or if it has consent when consent is required.

 

{{ contact.mobile_phone }}

First mobile phone number that passes all callability tests including whether it is not marked as Do Not Call or if it has consent when consent is required.

 

{{ contact.status }}

 

{{ contact.motivation_level }}

1 Cold, 2 Warm, or 3 Hot

 

{{ contact.source }}

 

{{ contact.source_id }}

 

{{ contact.mailing_address }}

 

{{ contact.mailing_street_address }}

 

{{ contact.mailing_city }}

 

{{ contact.mailing_state }}

 

{{ contact.mailing_zip }}

 

{{ contact.street_address }}

If the contact has a mailing address then use that one, otherwise use the value from the last property address.

 

{{ contact.city }}

If the contact has a mailing address then use that one, otherwise use the value from the last property address.

 

{{ contact.state }}

If the contact has a mailing address then use that one, otherwise use the value from the last property address.

 

{{ contact.zip }}

If the contact has a mailing address then use that one, otherwise use the value from the last property address.

 

{{ contact.full_address }}

If the contact has a seller property profile then the address of that property, otherwise the mailing address of the contact.  This may seem backwards, however this logic exists to be backward compatible with previous data models and the campaigns that referred to full address pointing to the property address.

 

{{ contact.property_or_mailing_street_address }}

If the contact has a property then use the value from the property, otherwise use the value from the mailing address.

 

{{ contact.property_or_mailing_city }}

If the contact has a property then use the value from the property, otherwise use the value from the mailing address.

 

{{ contact.property_or_mailing_state }}

If the contact has a property then use the value from the property, otherwise use the value from the mailing address.

 

{{ contact.property_or_mailing_zip }}

If the contact has a property then use the value from the property, otherwise use the value from the mailing address.

 

Last Seller Property Profile #

 

{{ contact.last_property_profile }}

 

{{ contact.property_full_address }}

 

{{ contact.property_street_address }}

 

{{ contact.property_city }}

 

{{ contact.property_state }}

 

{{ contact.property_zip }}

 

{{ contact.needs_sale_by_dt }}

 

{{ contact.reason_for_selling }}

 

{{ contact.offer_amount }}

 

{{ contact.full_address_map_url }}

 

{{ contact.spouse_name }}

 

{{ contact.spouse_mailing_address }}

 

{{ contact.spouse_email }}

 

{{ contact.spouse_phone }}

 

{{ contact.spouse_notes }}

 

{{ contact.mortgage_bank_name }}

 

{{ contact.mortgage_bank_contact_name }}

 

{{ contact.mortgage_bank_contact_email }}

 

{{ contact.mortgage_bank_contact_phone }}

 

{{ contact.mortgage_payment_address }}

 

{{ contact.mortgage_amount_monthly }}

 

{{ contact.mortgage_amount_remaining }}

 

{{ contact.mortgage_behind_months }}

 

{{ contact.mortgage_behind_amount }}

 

{{ contact.mortgage_bank_notes }}

 

{{ contact.offer_contract_dt }}

 

{{ contact.offer_accepted_dt }}

 

{{ contact.offer_rejected_dt }}

 

{{ contact.offer_notes }}

 

{{ contact.property_occupancy }}

 

{{ contact.property_is_listed }}

 

{{ contact.property_listed_dt }}

 

{{ contact.property_listing_agt_name }}

 

{{ contact.property_listing_agt_phone }}

 

{{ contact.property_listing_agt_email }}

 

{{ contact.property_listing_amount }}

 

{{ contact.property_listing_notes }}

 

{{ contact.property_seller_lowest_amount }}

 

{{ contact.property_seller_estimated_value }}

 

{{ contact.property_seller_value_rationale }}

 

{{ contact.property_bedrooms }}

 

{{ contact.property_bathrooms }}

 

{{ contact.property_sqft }}

 

{{ contact.property_lot_size_sqft }}

 

{{ contact.property_notes }}

 

{{ contact.property_listing_url }}

 

{{ contact.property_zillow_url }}

 

{{ contact.motivation_notes }}

 

{{ contact.foreclosure_default_amount }}

 

{{ contact.foreclosure_attorney_name }}

 

{{ contact.foreclosure_case_number }}

 

{{ contact.foreclosure_document_number }}

 

{{ contact.foreclosure_document_type }}

 

{{ contact.foreclosure_effective_dt }}

 

{{ contact.foreclosure_lender_address }}

 

{{ contact.foreclosure_lender_name }}

 

{{ contact.foreclosure_lien_position }}

 

{{ contact.foreclosure_original_document_num }}

 

{{ contact.foreclosure_original_lender }}

 

{{ contact.foreclosure_original_mortgage_amt }}

 

{{ contact.foreclosure_original_recording_dt }}

 

{{ contact.foreclosure_plaintiff }}

 

{{ contact.foreclosure_recent_added_dt }}

 

{{ contact.foreclosure_recording_dt }}

 

{{ contact.foreclosure_trustee_name }}

 

{{ contact.foreclosure_trustee_address }}

 

{{ contact.foreclosure_trustee_sale_number }}

 

{{ contact.foreclosure_unpaid_balance }}

 

{{ contact.foreclosure_notes }}

 

{{ contact.owner_2_full_name }}

 

{{ contact.owner_2_last_name }}

 

{{ contact.owner_2_middle_name }}

 

{{ contact.owner_2_first_name }}

 

{{ contact.owner_2_address }}

 

{{ contact.owner_2_phone }}

 

{{ contact.owner_2_email }}

 

{{ contact.owner_2_notes }}

 

{{ contact.owner_2_is_spouse }}

 

{{ contact.property_county }}

 

{{ contact.property_apn }}

 

{{ contact.owner_is_absentee }}

 

{{ contact.property_legal_description }}

 

{{ contact.property_value }}

 

{{ contact.property_equity }}

 

{{ contact.property_repair_estimate }}

 

{{ contact.property_last_sale_amount }}

 

{{ contact.property_last_sale_dt }}

 

{{ contact.property_last_sale_is_cash }}

 

{{ contact.representative_name }}

 

{{ contact.representative_address }}

 

{{ contact.representative_phone }}

 

{{ contact.representative_email }}

 

{{ contact.representative_notes }}

 

{{ contact.attorney_name }}

 

{{ contact.attorney_address }}

 

{{ contact.attorney_phone }}

 

{{ contact.attorney_email }}

 

{{ contact.attorney_notes }}

 

{{ contact.offer_amount }}

 

Company #

{{ company.profile_street_address }}

 

{{ company.profile_city }}

 

{{ company.profile_state }}

 

{{ company.profile_zip }}

 

{{ company.profile_contact_phone }}

 

{{ company.profile_contact_email }}

 

{{ company.logo }}

The url to the company profile logo image.

 

{{ company.owner_name }}

The account owner’s name.

 

{{ company.owner_avatar }}

The html code for owner’s profile image.

 

Campaign #

 

{{ campaign.from_name }}

 

{{ campaign.from_email }}

 

{{ campaign.from_sms_phone }}

 

{{ campaign.from_sms_phone_display }}

Formatted phone number.

 

{{ campaign.from_rvm_phone }}

 

{{ campaign.from_rvm_phone_display }}

Formatted phone number.

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Best Practices for Text Message Campaign Deliverability

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